With 40 years of experience in the field of fragrances, the team at W.O.W. felt the need to bridge the gap between quality of perfumes available in India and the affordable price bucket. Internationally branded perfumes are not economical and hence the lack of quality brands in lower price segment ; which matches international standards led to the beginning of W.O.W. Perfumes in Mumbai, India in 2011.
We at W.O.W. saw an opportunity to make W.O.W. Perfumes to be one of the fastest growing and most trusted perfume brands in India with best quality perfumes (for all) with long-lasting, highly concentrated fragrances matching international quality.